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Synonyms for gimmick

Noun

1. catch, gimmick, drawback
usage: a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"
2. doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget, stuff
usage: something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
3. device, gimmick, twist, maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
usage: any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
WordNet 3.0 Copyright © 2006 by Princeton University. All rights reserved.

See also: gimmick (Dictionary)

 

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