Synonyms of goodwill

Noun

1. good will, goodwill, intangible, intangible asset

usage: (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

2. good will, goodwill, friendliness

usage: the friendly hope that something will succeed

3. grace, good will, goodwill, good nature

usage: a disposition to kindness and compassion; "the victor's grace in treating the vanquished"

Definition and meaning of goodwill (Dictionary)